I am an expert in Google Analytics with over 25 years of experience in everything web-related. I started my career as a web developer and spent the last 10 years as one of the most prominent analysts in the region. I can get useful insights from the data I first saw 5 minutes ago, as well as play drums in front of 10,000 people.

I studied psychology and my first practical knowledge at the faculty was related to the creation and implementation of experiments, processing, analysis and interpretation of the obtained data. That is why, after years of experience in creating websites, I have focused my interests on analyzing user behavior, the value of created content and improving the performance of all websites which I collaborate on.

Promedia Group logo
Promedia Group logo

I worked as an analyst at Multilink, Degordian, Agrokor, Bruketa&Žinić&Grey and I am currently the Head of Digital Analytics at ProMediaGroup. I am one of the few experts in the Balkan region who uses Analytics on a daily basis and collaborates with the world’s leading experts in the field of digital analytics. My current professional challenges are the advanced implementation of Google Analytics using Tag Manager, Enhanced Ecommerce, Growth hacking, the integration of online and offline data and everything that analysts adore.

I’m a regular guests at international digital marketing workshops and conferences. Observing my lectures through practical examples you can how your website visitors behave and what are they looking for, as well as how to use that data to make data-driven decisions and grow your business.