Why Organic Traffic and SEO Aren’t Always Related
A drop in organic traffic does not necessarily mean there is an SEO problem. Sometimes the answer lies outside Google Analytics.
Robert Petković
pretvaram podatke u razumljive odluke
Robert Petković
pretvaram podatke u razumljive odluke
Analysis & insights
Sometimes I can feel the tension until I write some general text about digital analytics. This is a place for such pearls of wisdom, after all this is a personal page :)
A lesson in attribution: Why did you have web visits from Facebook that “dropped” on Monday?
Facebook and Instagram were unavailable for several hours on Monday. Clients called angrily, and you wonder why you still can see traffic coming from Facebook in Google Analytics?! And you wonder who is lying, Facebook or Google?
Attribution in Google Analytics: why we need it and how to understand it
Read what attribution is in digital marketing, why we need to know the impact of all digital channels on the success of our web, and what it has to do with football.
What is that web analytics for?
When buying a car, it’s perfectly normal besides basic equipment to have something more than a horn and an ashtray. You’d probably be surprised if you sat behind the wheel of a vehicle that doesn’t have a windshield, speedometer, or…
The crisis is not the time to be away from your clients
This is a story I tell very often, it is a story about a crisis called 2008. Some bragged, others complained, and here is what happened to me ...