eCommerce Academy

Sky Tower, Zagreb


  • Basics of Google analitycs 4
  • basics of Hotjar
  • connecting the webshop with analytical tools
  • setting key metrics for the webshop
  • which products are popular but ultimately not bought by customers and why
  • why customers give up in the buying process
  • which step of the buying process they give up on
  • what can you implement on your webshop to sell more
  • case study (practical examples)