Is the Web an online brochure or does it really benefit future employees, the client, the media?

In all ads, you are looking for advanced knowledge of anything and everything, you haven’t updated the web for a couple of months, and the only author’s content on it is a word of welcome from the director on the cover. A familiar script? We learned from Robert Petković at the recent Employer Branding conference how to measure the effectiveness of employer branding content, but also how to avoid such omissions.