27.05.2024. - 29.05.2024.

ML, AI and Analytics in times of consent

GDPR has been with us for 6 years, but only Google made us take it a little more seriously in March of this year. Consent Mode seriously interferes with our analytics and advertising, so if we do not know how to properly adjust the ways of sending data to different systems, our data will be incomplete and imprecise, and therefore the quality of machine learning and conclusions will be poor.
In developers’ vocabulary: garbage in – garbage out.

In my short presentation, I will show successful and less successful examples of consent implementations, as well as the prerequisites that such data must meet in order for ML in GA4 to usefully do its job.

More info at unlock-rab.com