WHAT WILL I TALK ABOUT IN SOFIA?

Most eCommerce teams see abandoned carts as a problem. I don’t.

In Sofia, I’ll talk about what cart behaviour actually tells us about customers, and why some products keep getting added to cart… but are not purchased immediately.

Is that really a problem? Or is it something we don’t fully understand yet?

We’ll look at how customers actually behave, how carts are often used as a form of “reservation”, and why trying to fix that too quickly can lead to wrong conclusions and poor decisions.

I’m not coming to Sofia to “fix” your carts, this is not a technical session.
I’m coming to show why they might not need fixing at all.
This is a different way of looking at data, behaviour and the decisions behind every purchase.

If you work in eCommerce, chances are you’ve already seen these patterns.
The real question is: are you interpreting them correctly?

Find more details on the official conference website.

My session takes place on the first day of the conference, Tuesday, April 28 at 12:30, on the JUMP stage.