GA & GTM Tips

Tools like Google Analytics, Google Tag Manager and Google Optimize paint a big picture of my professional life. Every now and then I write down some tips on how to use them, which I put here and somewhere else.

AI visits to your website? Of course Google Analytics 4 can track those!

OK, ChatGPT this, AI that… Nothing will ever be the same! Want to know how much of your web traffic comes from AI agents? Of course, GA4 can give you that info 😉 Here’s how: How can we track AI…

4.11.2024.

Attribution in Google Analytics: why we need it and how to understand it

Read what attribution is in digital marketing, why we need to know the impact of all digital channels on the success of our web, and what it has to do with football.

6.10.2021.

The news from the world of analytics: web content consumption tracking

The news from the world of analytics: web content consumption tracking 31.01.2018. | published by Bruketa&Zinic2, other: education Written by Robert Petković, Analytics Lead, Bruketa&Žinić&Grey Agency If you are using Google Tag Manager to send your website data to Google Analytics, for the last…

24.01.2018.

5 cool examples of UTM tracking

Ever wondered why some links you click have long URLs? These links are usually UTM-tagged for better recognition within Google Analytics, which helps you understand the behavior of your website visitors.

14.08.2014.