Attribution in Google Analytics: why we need it and how to understand it
Read what attribution is in digital marketing, why we need to know the impact of all digital channels on the success of our web, and what it has to do with football.
Robert Petković
web analyst and data storyteller
Robert Petković
web analyst and data storyteller
GA & GTM Tips
Tools like Google Analytics, Google Tag Manager and Google Optimize paint a big picture of my professional life. Every now and then I write down some tips on how to use them, which I put here and somewhere else.
The news from the world of analytics: web content consumption tracking
The news from the world of analytics: web content consumption tracking 31.01.2018. | published by Bruketa&Zinic2, other: education Written by Robert Petković, Analytics Lead, Bruketa&Žinić&Grey Agency If you are using Google Tag Manager to send your website data to Google Analytics, for the last…
5 cool examples of UTM tracking
Ever wondered why some links you click have long URLs?
These links are usually UTM-tagged for better recognition within Google Analytics, which helps you understand the behavior of your website visitors.