The crisis is not the time to be away from your clients
This is a story I tell very often, it is a story about a crisis called 2008. Some bragged, others complained, and here is what happened to me ...
Robert Petković
web analyst and data storyteller
Robert Petković
web analyst and data storyteller
Unique Visitor
Web Analytics in the omni-channel world
Aah, Analytics – that poor orphan. Left by Development and Business; struggling in a custody battle between of Marketing and Sales. Everybody gladly says it’s theirs, but no one is able to cope with that kid’s puberty and the independence…
Why is conversion important to us?
People shy away from numbers and I often find in my work situations where people do not want to study dozens of tables, graphs and metrics, and they often ask me “Well, what is one metric that is important to…
Why is analytics so important for successful (digital) marketing?
Robert Petković, Bruketa&Žinić&Grey’s web analytics expert, is a frequent guest lecturer at conferences and workshops across the region. At least once a month you can listen to his lecture somewhere, as he is trying to educate young digital people and…
The GDPR is the best thing that happened to (digital) marketing in the past couple of years
You still can’t get enough of GDPR? Here’s what our Analitics Lead Robert Petković had to say on the subject: In your opinion, what will be the best and the worst effects of the GDPR implementation on advertising? The best…
The news from the world of analytics: web content consumption tracking
The news from the world of analytics: web content consumption tracking 31.01.2018. | published by Bruketa&Zinic2, other: education Written by Robert Petković, Analytics Lead, Bruketa&Žinić&Grey Agency If you are using Google Tag Manager to send your website data to Google Analytics, for the last…