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Balkan eCommerce Summit 2026: Stop Fixing Abandoned Carts

Abandoned carts are not the problem. The way we look at them is. For years, I’ve been watching teams try to “fix” carts, optimise them, push users back into them… without ever asking a much simpler question: – What if…

Web Analytics in the omni-channel world

Aah, Analytics – that poor orphan. Left by Development and Business; struggling in a custody battle between of Marketing and Sales. Everybody gladly says it’s theirs, but no one is able to cope with that kid’s puberty and the independence…

Why is conversion important to us?

People shy away from numbers and I often find in my work situations where people do not want to study dozens of tables, graphs and metrics, and they often ask me “Well, what is one metric that is important to…

Why is analytics so important for successful (digital) marketing?

Robert Petković, Bruketa&Žinić&Grey’s web analytics expert, is a frequent guest lecturer at conferences and workshops across the region. At least once a month you can listen to his lecture somewhere, as he is trying to educate young digital people and…

The news from the world of analytics: web content consumption tracking

The news from the world of analytics: web content consumption tracking 31.01.2018. |  published by Bruketa&Zinic2, other: education Written by Robert Petković, Analytics Lead, Bruketa&Žinić&Grey Agency If you are using Google Tag Manager to send your website data to Google Analytics, for the last…