This October in London, there will be another edition of “Marketing Analytics Summit” conference where digital analysts, marketing technologists and growth architects master marketing data to create an impact. This year’s edition is marked with slogan “Upgrade your ability to harness data for marketing”.

My lecture is titled “Consent Mode: So Easy… to Mess Up” and I will cover the technical and the marketing/business side of using Consent Mode to properly collect the data needed for modelling, which can later be used for AI-augmented smart audiences.

More details and agenda can be found at https://marketinganalyticssummit.co.uk/agenda/

P.S. Use code hms15Petković for an extra 15% off at the checkout