HOW TO USE ENHANCED ANALYTICS TO GROW YOUR WEBSHOP

Customers approach your brands in an omnichannel way – they expect the same treatment both online and offline. That’s why they behave the similar way on your webshop as in your store, looking at similar products, putting and removing them from shopping baskets, etc.

In this lecture, you’ll see some examples of using Enhanced Ecommerce to better understand your buyers behavior and to grow your e-commerce business.

The results of small study on where do Slovenian webshops stand in terms of analytical tools implementation will also be presented.